This step influences only around 20% success in Google rating process but it still one of the most important tasks what you need to do before full website optimization. On Page optimization enables Google bots to understand content of your website easier. It is important that these robots access information which is the same your customers are currently searching for.
Internal optimization objective is to show Google bots content which would let your website get better results in Google ranking by keywords which are important for your business.
Every website’s page has to be unique and targeted to specific people group – specific keywords.
On Page optimization is divided into two parts:
- Website’s SEO audit.
- Website’s page structure creation.
Website’s SEO audit
We carry out SEO audit for your website. After this process we provide solutions how structure, source code or how the content of website should be changed.
We analyze content management system abilities and provide summary about additional plug-ins and add-ons your website needs to become more attractive from search engines perspective.
WE DON`T DO 100 Pages SEO analysis reports, because WE RESPECT YOUR TIME. You will get only things what will make effect to your site/business and if you have 3rd part developers – we will talk with them and get best result together without wasting your time.
Website’s structure creation
According to market research data we create structure for your website. This new structure reflects your target audience’s needs on the Internet. Every page has a purpose and keyword which aiming it. Google shows only one page from one domain name on search results. So don’t let it randomly choose which page to show. Force Google to play by your rules. Practically this process is one of the longest in all On Page SEO. It takes from 1 week up to 4 months, it depends on individual situation and projects details. During this process we have to find a compromise between customers’ needs, business language and official language rules. Often companies have to make strategic decisions about their positioning in the market.
Once our client got into situation when non profitable service was added to website’s structure and a page was created. That page was ranked by choosen keyword in 5 position at Google SERP`s and that company noticed increased number of people who call them asking about that non profitable service. So, they got too many enquiries and asked to remove that page.
This example shows that building website’s structure is very important and company’s specialist should take part in SEO process decision making.
We can manage ourselves or consult you about all technical part of website optimization. Also we can offer content creation and copywriting service.
After internal optimization we monitor changes in ranking and gather information about other keywords.
Internal optimization is essential, but as we mentioned it compiles only 20% of all SEO success. True advantage gives next SEO process step – Off Page optimization.